by PlayLab
Your brand, built by AI.Run by an agent.Perfected by a studio.
One interview. A complete brand: strategy, identity, voice, launch assets, website concept — and a Brand Agent that never forgets who you are.
No account needed. See your brand before you pay.
20 minutes to a complete brand.
One interview. Everything follows.
Strategy first. Files second.
Structured intelligence drives every output.
A human studio above the AI.
PlayLab takes over where craft matters.
Three moments. One system.
The interview builds your brand's intelligence. The reveal makes it real. The desk keeps it working.
The Interview
The Reveal
The Desk
A complete brand, not a logo file.
Every specimen below is generated from one interview — shown here for Meridian, a demo brand.
“For people who brew at home, Meridian is the small-batch roastery that treats an ordinary morning as worth roasting for — because ritual beats ceremony.”
Espresso
#2B1F1A
Crema
#F4EBDD
Terracotta
#C4622D
Leaf
#7A8B6F
Honey
#D9A441
Primary, secondary and mark — with clearspace and misuse rules.
Aa
Fraunces — display
Outfit — body
Pairing rationale, scale and web-safe fallbacks included.
Tone, vocabulary, taglines — enforced by the agent.
Meridian
BRAND BOOK · V1
Aa
A paged, print-ready artifact. Lives in the app — exports to PDF.
The spring lot landed.
Brew slower.
Ritual beats ceremony.
Meridian
Social covers, profile assets, business card, email signature, 10 posters.
Meridian
Roasted for the morning you actually have.
Structure, sections and copy — ready to build, or PlayLab builds it.
Everything above, from one interview. Preview free — pay at the reveal.
The system your brand runs on.
Your brand isn't a folder of files. It's structured, versioned intelligence — and every single output is generated through it.
{
"strategy": {
"archetype": "The Explorer",
"promise": "Ritual beats ceremony"
},
"voice": {
"tone": ["warm", "precise"],
"banned": ["gourmet", "artisanal"]
},
"identity": {
"palette": ["#2B1F1A", "#F4EBDD"],
"display": "Fraunces"
},
"memory": [
"rejected geometric marks",
"audience: home brewers"
]
}Written in your voice — vocabulary enforced.
Rendered from your palette and type, deterministically.
Angled from your content pillars.
Structured from your positioning, not a template.
One choke point. Nothing ships off-brand — and it compounds as the agent learns.
They sell files. We run a brand department.
Horizontal tools bolt brands on. Here, strategy drives creation.
We're the on-ramp. PlayLab takes over where craft matters.
An agent that never forgets who you are.
Ask for anything your brand produces. It's generated through your brand's intelligence — and checked against it.
We’re launching the spring roast on Friday. LinkedIn post and a poster.
Drafting from your voice — warm, precise, unhurried. Two artifacts:
The spring lot landed this morning. Bright, floral, roasted light — the kind of cup that makes a Tuesday feel deliberate. First brews ship Friday, 9am.
The spring lot landed.
FRIDAY · 9AM
Meridian
✓ Voice — on brand
✓ Palette — on brand
✓ Typography — on brand
Checked against your book before you ever see it.
From $19/mo after your Launch.
Business or personal. Same system.
Launch once. Keep the agent.
One payment for the complete brand. The agent is a subscription you'll actually feel working.
$49one-time
- Strategy, story and expertise map
- Identity: logo system, palette, typography
- Bios, headline, voice and taglines
- Brand Book + PDF export
- Launch asset pack
$79one-time
- Strategy, positioning and audience
- Logo system — 3 concepts, full identity
- Tone of voice, messaging, taglines
- Brand Book + PDF export
- Launch pack + website concept ×3
Then your Brand Agent takes over — posts, posters, blogs, campaigns. From $19/mo.
See all plansPerfected by a studio.
NOVALAB was built by PlayLab, an independent creative technology studio. When craft matters, humans take over — and the system hands them your entire brand context.
$299
A senior strategist reviews your generated brand. Written verdict, ranked fixes.
Scoped
Your AI concept, redrawn by hand. The idea, taken to craft.
Scoped
Your chosen concept, designed and shipped by the studio.
Monthly
The studio runs your brand's output. You approve, we produce.
Asked, answered.
The short version of the fine print.
Yes. Everything generated in your workspace is yours to use commercially. We don't warrant trademark uniqueness — for registration, run a clearance search or use the studio's guidance.
The interview takes about 20 minutes. Full generation — strategy, identity, voice, book, assets, website concept — completes in under 8 minutes.
A Business Brand Launch: strategy and positioning, three logo concepts with a full identity system, tone of voice and messaging, a paged Brand Book with PDF export, the launch asset pack, and a website concept in three directions.
Regenerate just the logos without re-running anything else — it's built in. If you want a human hand, PlayLab's mark-refinement service takes your concept to craft.
A persistent AI agent seeded with your brand's full intelligence — strategy, voice, identity, memory. It writes posts and articles, renders posters, plans campaigns, and refuses to go off-brand.
Yes — that's the point of the studio tier. PlayLab, the studio behind NOVALAB, offers reviews, custom refinement, website builds and managed content on top of your generated brand.
You see a free preview of your brand before paying anything. If a paid generation fails to deliver, we make it right — details in the refund policy.
Not yet. Today the agent creates and you publish. Scheduling and direct publishing to LinkedIn, Instagram, Facebook and X are next on the roadmap.